{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 57 - Driving Digital Transformation at Exhibitions: Insights from RX Chief Digital Product Officer Gaby Appleton","description":"Gaby Appleton joined Trade Show Talk to share her experience as Chief Digital Product Officer at RX, a public company that produces more than 400 events in 22 countries. In this newly created position that she\u2019s now held for three years, Appleton and her team have been building and commercializing digital products that enhance the value of RX events, by connecting buyers and sellers across 43 different industry sectors. With more than 20 years of experience in product development, sales and marketing, digital transformation and strategy, she told us she loves tackling complex problems. In fact during the pandemic, she led the UK\u2019s National Health Service (NHS) Covid-19 contact tracing app, which was the second-most downloaded free app in the UK in 2020 with 30 million users.  At RX, she has overseen the rollout of the company\u2019s own registration system Mercury, the mobile badge-scanning app Emperia and an Exhibitor Dashboard to analyze their results and improve their performance. Most recently, RX introduced Colleqt QR, where visitors can capture information about RX exhibitors, sponsors, and their products by scanning Colleqt QR codes at exhibitor booths and at product feature zones with their mobile phones. We talked about the company\u2019s digital strategy and execution. She shared insight on how and when RX determines whether to build proprietary systems vs. buy services from vendors. Find out the scoop on what\u2019s working to increase adoption and engagement of RX\u2019s digital products.    Our guest: Gaby Appleton, Chief Digital Product Officer for RX  Appleton is a customer-focused digital leader, with board- and C-level experience with more than 20 years of experience in product development, sales and marketing, digital transformation and strategy, gained at RELX, Procter & Gamble, the NHS and McKinsey. She also serves as a non-executive director at LSL plc, one of the UK\u2019s largest providers of services to mortgage brokers, estate agents and lenders.  She helps organizations find data-driven ways to serve customers better, and to grow revenues as a result. She loves tackling complex problems, working in networked and global environments, and building empowered teams with high levels of trust and collaboration. She holds a BA from Cambridge University in Natural Sciences, and in her spare time she plays touch rugby and tries to improve her DJ skills.   Our sponsor: Connect Marketplace Connect Marketplace: Where Events Business Get Done. Connect Marketplace is headed to Milwaukee from August 27 to 29. Don't miss your opportunity to join thousands of passionate event experts from around the globe for unparalleled networking, one-on-one business meetings, innovative education sessions, and a dynamic tradeshow overflowing with the latest event solutions. Find out more at    Connectmeetings.com   ","author_name":"Trade Show Talk Podcast","author_url":"https:\/\/www.tsnn.com\/tsnn-podcast-trade-show-talk","html":"