{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters","description":"I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so.  This means that I am often rating the brief as well as taking the briefing about it!  This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project Managers, mastering the art of writing a detailed, clear brief can lead to more efficient workflows, better creative outputs, and ultimately, more successful campaigns.  So if you're a project manager or leader listening today and want to create more value from your partners, or you\u2019re a consultant who wants to guide your clients better, this one is for you! So let\u2019s dive in!   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that\u2019s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor \u2013 emma@henbe.co.uk Work with me closely If you\u2019d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.   ","author_name":"Communication Strategy That Works podcast","author_url":"http:\/\/communicationstrategythatworks.libsyn.com\/website","html":"