{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP-412 Nicole Oesch of Kismetic Beer Company","description":"So much has changed in craft beer since I became a fan more than a decade ago. One of the most intriguing things I\u2019ve noticed as someone who loves being in taprooms is how many new breweries are moving away from the industrial look that was once ubiquitous in craft beer. For me, the shift represents a second wave, a move towards standing out instead of running with the pack.  In this episode, we talk to Nicole Oesch, co-owner of Kismetic Beer Company, a brewery that looks more like a swanky cocktail bar than a taproom, to learn what made her want to differentiate her brewery from everyone else. Where did she get the idea for building a space with jewel-tone shades of purple and turquoise, leather wrapped booths, and geometric artwork decking the walls? You\u2019ll hear Nicole talk about how she focuses on comfort and beauty and how it makes it unique in a crowded market, offering customers something that other breweries in the area might not. She shares the importance of going beyond making great beer and how she used her own personal preferences to build an authentic brand that connects with local beer drinkers and engages with people outside of beer\u2019s usual scope. Nicole also talks about how one of those personal preferences\u2014drinking low ABV beers\u2014led Kismetic to brew with tea, which helps them reduce sugar, and as a result alcohol, without impacting the final taste of their product.    ","author_name":"Good Beer Hunting","author_url":"https:\/\/www.goodbeerhunting.com\/gbh-podcast\/","html":"