{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Fruitful Biz Ventures with Jennie Lennick","description":"Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie\u2019s fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists.&amp;nbsp; &amp;nbsp; Key Moments:&amp;nbsp; &amp;nbsp; \u273f Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged \u273f Manufacturing processes and utilizing factory samples to create product content while her new items are in production \u273f&amp;nbsp; \u201cAnd that's when I decided that it was time to go.\u201d When Jennie made the call to close her storefront doors for good after not meeting profit margins&amp;nbsp; \u273f How a PR agency helped get her products featured on BuzzFeed and the Today Show &amp;nbsp; Shop at JennyLemons.com for your own special treat! Use Code GGC for 15% off your order site wide. &amp;nbsp; Follow Jennie on instagram @JennyLemons &amp;nbsp; Get 50% off your first year of Flodesk at bit.ly\/GGCFlodesk Apply to Faire at faire.com\/apply\/girlgangcraft &amp;nbsp; Sign up for Girl Gang Craft\u2019s Email Class girlgangcraft.com\/classes&amp;nbsp; &amp;nbsp; Providence Craft Fair is this weekend! RSVP and buy your tickets ahead of time at girlgangcraft.com\/events &amp;nbsp; Do you have a business question you need an answer to? Call the GGC Hotline at \u202a413-961-0855\u202c and we\u2019ll read + answer your questions live on the pod &amp;nbsp; Instagram:  @PhoebeSherman @GirlGangCraft TikTok:  @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website ","author_name":"Girl Gang Craft The Podcast","author_url":"https:\/\/www.girlgangcraft.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/31627402\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/31627402"}