{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Lessons in Building a Sustainable Book-Based Business","description":"The parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup founder and angel investor—he’s also the author of No Startup Hipsters: Build Scalable Technology Companies. I was blown away by Samir’s pinpoint business thinking and how it applies in equal measure to forging a thriving, meaningful business as well as crafting a memorable, important book. In today’s chat, Samir and I talk about ideal reader identification, author platforms, marketing campaigns, funding models, expanded content funnels, and so much more. Get prepared to learn a lot. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!","author_name":"AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors","author_url":"http:\/\/authormba.net","html":"