{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S8:E1: Women's Sport: Leading the Way with Diana Matheson and Jayna Hefford","description":"In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women\u2019s Hockey League, to chat about the important work they\u2019re leading in advancing women\u2019s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women\u2019s sport has opened a plethora of opportunities. Brands can take the lead, live their values, and double down on their advocacy, rather than shy away from it.&amp;nbsp; Gain deeper insight into the world of Canadian Women\u2019s sports in this latest conversation between host Ken Evans, and Canadian Olympians Diana Matheson and Jayna Hefford. Listen now. &amp;nbsp; ","author_name":"The Pivot by APEX PR","author_url":"http:\/\/thepivotbyapexpr.libsyn.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/31401922\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/172294047"}