{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company","description":"The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family\u2019s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad\u2019s impactful role in the jewelry industry. &amp;nbsp; Key Moments:&amp;nbsp; &amp;nbsp; \u273f Launching their biz from the need to help guide couples to find the right set ring for them \u273f \u201cIt shouldn\u2019t break the bank to invest in good quality jewelry\u201d \u273f \u201cWe\u2019re your jewelers for generations.\u201d how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs&amp;nbsp; \u273f Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind \u273f We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold. \u273f \u201cIf you\u2019re on a reality show, always have a plan B!\u201d Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking &amp;nbsp; Girl Gang Craft listeners get a very special discount! use code \u201cTRIBE\u201d for $50 off your purchase of $249 or more at sonucompany.com &amp;nbsp; Follow Sonu Co on instagram @Sonu.Company&amp;nbsp; &amp;nbsp; Get 50% off your first year of Flodesk at bit.ly\/GGCFlodesk Apply to Faire at faire.com\/apply\/girlgangcraft Our Mother\u2019s Day Gift Guide is still live! Shop at girlgangcraft.com\/giftguide4mom Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at girlgangcraft.com\/events &amp;nbsp; Do you have a business question you need an answer to? Call the GGC Hotline at \u202a413-961-0855\u202c and we\u2019ll read + answer your questions live on the pod &amp;nbsp; Instagram:  @PhoebeSherman @GirlGangCraft TikTok:  @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website &amp;nbsp; ","author_name":"Girl Gang Craft The Podcast","author_url":"https:\/\/www.girlgangcraft.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/31333452\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/31333452"}