{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Paris Semansky and Patricia Hoffer: Communications Matters - Engage Early, Engage Often","description":"Paris Semansky is Director, Communications and Public Affairs at CAMH. This role urges her to wear a variety of hats, including being a brand protector, advocate, and problem-solver. Patricia Hoffer also wears a number of hats while being Chief Communications Officer and Vice President, External Relations at St. Joseph\u2019s Health Care London. She takes pride in leading a diverse and dedicated group of communicators and storytellers. In this episode, Paris and Patricia share key strategies that help them ensure their teams succeed in the healthcare setting, their thoughts on strategic integrated communications, the importance of removing the noise that comes with their jobs, and more! Quotables: \u201cWe\u2019re known for the what and the how, but when we go back to the why then that\u2019s where the strategy comes in and that\u2019s where the purpose and the matter come in.\u201d \u2013 PH \u201cWhen you have a team approach, you bring much more diversity and thought, much more creativity, and much more strategy to the table.\u201d - PH \u201cMake sure that Communications has a seat at the leadership table, because without it we don\u2019t have a line of sight on not just the issues, but opportunities that others won\u2019t think about from a communications perspective, storytelling perspective, or brand perspective.\u201d- PH \u201cOne of the core things we can do to make our team successful is to have our team not all be the same, in experience, socioeconomic background, racial background, religious background, there\u2019s so many different components to that.\u201d - PS \u201cOur goal is to take your plan and enable success and make it sing no matter what it is, whether it\u2019s an issue we\u2019re trying to manage or a great story that we\u2019re trying to tell.\u201d \u2013 PH \u201cWhen communicators have the opportunity to be at decision making tables in the middle of a crisis, we show our full scope of practice. We show our ability to be strategic and to think about the broader community.\u201d\u2013 PS \u201cThe role and value of communications is all about driving culture, improving and strengthening our brand and reputation, and making that alignment of what are the priorities of the organization, what is the strategy, and how does that all converge with our community we serve.\u201d \u2013 PH \u201cWe\u2019re the boundary spanners and environment scanners, we\u2019re looking at what\u2019s going on in the world, we\u2019re that contact with the outside world.\u201d - PS \u201cProvide time and opportunity and space to be proactive versus reactive because that fuels creativity and allows time for that strategic opportunity.\u201d- PH \u201cWhy am I throwing the covers off in the morning?\u201d - PH Mentioned in this Episode: CAMH St. Joseph\u2019s Health Care London Access More Interviews with Healthcare Leaders at HIROC.com\/podcast Follow us on Twitter, and listen on Apple Podcasts, Spotify, or wherever you get your favourite podcasts. Email us at Communications@HIROC.com.   ","author_name":"Healthcare Change Makers","author_url":"http:\/\/www.hiroc.com","html":"