{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#11 Jeremiah Gardner and Brant Cooper, How to Build a Brand","description":"Brand building isn't just for big companies.&amp;nbsp;Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.","author_name":"Craftsman Founder with Lucas Carlson and Eliot Peper","author_url":"http:\/\/www.craftsmanfounder.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/3130788\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/7763613"}