{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"144 Why your story doesn't have to make people cry","description":"You've probably heard that &quot;your story must bring out emotion in your listeners.&quot; And that's because you've also heard, &quot;People buy on emotions.&quot;&amp;nbsp; But is that always true?&amp;nbsp; Lots of times people make buying decisions based on logic and rationality. They evaluate the offer coolly, based on their needs.&amp;nbsp; The truth is, sometimes people make buying decisions without bringing emotion into the picture at all. Educator archetypes rarely tell emotional stories; they don't expect their clients to make decisions emotionally at all. In this episode you will learn... ...why the phrase &quot;people buy on emotion&quot; is only partly true ...when people buy on emotion (even if they know they need to be more rational)&amp;nbsp; ...how and when to use purely rational stories that bring forth no emotion at all ...how a story can restore the balance between emotion and logic ...the way you can use emotional appeals in stories  Don't forget to subscribe and leave a rating and review, preferably on the Apple site. Resources: Book on Amazon: Grow your business one story at a time Free guide: Your story archetype (and a quiz to reveal yours) This episode mentioned Carlos Batara Ian Brodie Alicia Forest ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/31294457\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/31294457"}