{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Her Brand &amp; Co with Jessica Korthuis","description":"Jessica Korthuis is the Co-founder &amp;amp; CEO of Her Brand &amp;amp; Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand out and prosper as a small business in a competitive market. Topics and big questions we ask and discuss:&amp;nbsp; \u273f What does your brand stand for and what problems does your product solve? \u273f How do you differentiate your product from the product on the shelf next to yours? \u273f A Hero product: What it is and how having a hero product consistently drives your sales, \u201cThey see it. They like it. They love it. They buy it.\u201d \u273f The reasons behind why your conversion rates may be low \u273f How does your product make your customers' life better? &amp;nbsp; Girl Gang Craft and Her Brand &amp;amp; Co. are collaborating! Visit Girl Gang Craft X Her Brand &amp;amp; Co. landing page at https:\/\/herbrandandco.com\/free-platform-ggc to gain FREE access to the Her Brand &amp;amp; Co platform to equip you with the knowledge, skills and tools needed to unleash your potential and take your business to new heights. &amp;nbsp; Ready to start email marketing for your brand? Get 50% off your first year of Flodesk at bit.ly\/GGCFlodesk &amp;nbsp; &amp;nbsp; It\u2019s time for you to dive into wholesale for your business. Apply to Faire at faire.com\/apply\/girlgangcraft &amp;nbsp; Do you have a business question you need an answer to? Call the GGC Hotline at \u202a413-961-0855\u202c and we\u2019ll read + answer your questions live on the pod &amp;nbsp; Event Season is coming up! RSVP at girlgangcraft.com\/events &amp;nbsp; Instagram:  @PhoebeSherman @GirlGangCraft TikTok:  @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website &amp;nbsp; ","author_name":"Girl Gang Craft The Podcast","author_url":"https:\/\/www.girlgangcraft.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/30978688\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/30978688"}