{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building Big Bold Brands, with Karley Cunningham","description":"Creative Strategist &amp;amp; Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method\u2122 provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley\u2019s entrepreneurial success story is featured in the awarded book  The Widest Net by Pam Slim. Believing deeply in the practice of \u2018givers gain,\u2019 she\u2019s developed a global network and rarely goes a day without making a referral or connection. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4x4.  What you\u2019ll learn about in this episode:  Trends in the branding space, what business owners, marketers, and others should be thinking about Why branding is not marketing, and the implications this has for how you build your brand Karley\u2019s Surefire Strategy that she uses to help companies refine their strategic direction and craft winning brands How to evaluate a branding firm if you\u2019re about to start a branding effort Why it\u2019s essential to have the C-Suite involved in any branding process How to use your values to create a truly differentiated organization  Additional resources:&amp;nbsp;  Josh Dougherty on LinkedIn Karley Cunningham on LinkedIn Big Bold Brand Website Cary Weston\u2019s ChatGPT Experiment Podcast A Brave New\u2019s Website Book Josh Dougherty To Speak At Your Next Event  ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/30942923\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/30942923"}