{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"This Tech Author Breaks Down the ROI Numbers on Book Publishing","description":"Jason Gilmore is an accomplished programmer who has been writing tech books for years. He's landed traditional book deals as well as published and sold books via self-publishing channels. And as a good programmer, he studies the data&amp;mdash;all kinds of data. As Jason shares in this episode, there's a lot to know and calculate when it comes to the business value of books. From testing book concepts before you even start writing the book to analyzing the &quot;product-market&quot; fit of a book idea for a particular niche, the numbers never lie. The business of books is largely a numbers game for all types of authors hoping to build a profitable and successful career. If you're a non-tech author, you have a great opportunity today to learn about the numbers-side of the business from Jason. And if you are a tech author, you'll enjoy learning from Jason's example&amp;mdash;because he's doing very well publishing indeed. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!","author_name":"AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors","author_url":"http:\/\/authormba.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/3080716\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/3080716"}