{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 83 | B2B Sales and Marketing in Harmony (Yes, it can be done!)","description":"\u201cWell, if the other side just did their job better, we\u2019d be in much better shape.\u201d Any B2B sellers or marketers heard this one before? Maybe you\u2019ve said it? At some point in your career, you\u2019ve likely experienced the tension between sales and marketing, two departments that in theory should always be on the same team.&amp;nbsp; Our guest today, Aggregate Insights CEO Brady Jensen, explains how the two sides become misaligned, how to prevent or stop the blame game, and what sales-marketing harmony looks like in practice. Brady shared what he\u2019s learned from years of primary source research on how to bridge the contentious gap. Get Aggregate Insights\u2019 free win\/loss handbook here. &amp;nbsp; www.zilliant.com&amp;nbsp; &amp;nbsp; ","author_name":"B2B Reimagined","author_url":"https:\/\/zilliant.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/30777488\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/30777488"}