{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)","description":"Picture this:&amp;nbsp; You\u2019ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product.&amp;nbsp; You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this.&amp;nbsp; And yet\u2026it\u2019s not flying off the shelves.&amp;nbsp; Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important:&amp;nbsp; You have a great product\u2014but that\u2019s not enough.&amp;nbsp; Your blood, sweat, and marketing budget is a phenomenal start, but you can\u2019t outmarket your sales strategy.&amp;nbsp; That\u2019s where I\u2019m here to help! In this week's podcast episode, we get into the nitty-gritty of how to make your product sell like hotcakes the way that it DESERVES, including:&amp;nbsp; \u2728 How to frame your messaging to be irresistible&amp;nbsp; \u2728 Tapping into what your People constantly talk about \u2728 Conveying your convictions (aka your \u201cWhy\u201d) And most importantly, how to tie it all together in one pretty, punchy package! We already know your product is life-changing. Now, it\u2019s time to make that translate into some life-changing sales!&amp;nbsp; Tune in today, and in just 30 short minutes, let\u2019s make those shelves nice and empty\u2014the way they should be! \u2728 FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:&amp;nbsp;Uncap Your Growth &amp;amp; Bring in More Product Sales without Changing Your Branding or Packaging \u2728 WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence?&amp;nbsp;Schedule a strategy call.&amp;nbsp; \u2728 CONNECT WITH MAUREEN: \ud83d\udda5&amp;nbsp; Website:&amp;nbsp;Startward Consulting \ud83d\udcf7&amp;nbsp; Instagram:&amp;nbsp;Follow Me On Instagram \ud83d\udcf7 Youtube:&amp;nbsp;Subscribe To Youtube Channel ","author_name":"Build an Obsession Brand","author_url":"http:\/\/startwardconsulting.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/30754773\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/30754773"}