{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"217: Boosting conversions and why so much advertising is a waste of money","description":"School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager \u2013 Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of \u2018multitouch engagement\u2019 and uniting admissions and marketing, before taking the (click)bait of John Le Cras\u2019 recent piece \u2018Why so much advertising is a waste of money\u2019. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else\u2019s (digital) land.  AdNews - Advertising street furniture in Sydney moved in favour of pedestrians MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing SMC216 \u2013 Is your post-tour process up to scratch? SMC214 \u2013 Your Data Goldmine: unleashing the power of first-party insights for your school marketing SMC178 \u2013 How to market your school\u2019s arts events SMC187 \u2013 How to execute the perfect conversion event SMC209 \u2013 How to grow marketing\u2019s influence within your school John Le Cras \u2013 Why so much advertising is a waste of money Mumbrella \u2013 Don\u2019t build your home on someone else\u2019s land \u2013 TikTok, cookies and Facebook news Got more questions for Charlie and the team? You can ask them via the following: \u00b7        Email: smc@imageseven.com.au \u00b7        Survey: imageseven.typeform.com ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"