{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Expand Your Solution and Value Selling through Insight Selling","description":"There are so many different selling techniques. I\u2019ve personally been trained in Solution Selling and Challenger Selling. Full disclosure, I love Solution Selling, but hate challenger selling. I\u2019ve also read SPIN Selling and then I noticed that a lot of them are similar, but they are all geared towards salespeople.&amp;nbsp; &amp;nbsp;But Solution Selling was introduced a long time ago. Some say in the 70s, but I don\u2019t have a source for that. Since then, solution selling evolved into Value Selling, and now the latest iteration is Insight Selling.&amp;nbsp; My guest, Sherri Mazza, is writing a book on. Most books are geared towards Sales, but Sherri is focusing on Solutions Engineers. Will will dig into her history, and present and the book itself.&amp;nbsp; show notes: https:\/\/wethesalesengineers.com\/show311 ","author_name":"We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers","author_url":"http:\/\/wethesalesengineers.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/30585233\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/169919883"}