{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success","description":"Welcome to another episode of B2B Marketing and More with Pam Didner. I haven\u2019t done a lot of episodes lately. That\u2019s because I was busy writing a novel! Yes, I\u2019m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you,&amp;nbsp;Agnes Fotino O\u2019Connell, a&amp;nbsp;Director of Sales Operations &amp;amp; Demand Generation&amp;nbsp;for&amp;nbsp;HMI Performance Incentive. We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that\u2019s something she\u2019s been doing for quite some time now. So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success. ","author_name":"B2B Marketing and More With Pam Didner","author_url":"https:\/\/pamdidner.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/30508353\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/30508353"}