{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)","description":"If you\u2019re bracing for poor sales in Quarter 1 this year, then I need to tell you: Inevitably low Q1 sales are a myth.&amp;nbsp; \u201cBut Maureen,\u201d I hear you say, \u201ceveryone says that Q1 sales are always low. My market is dead right now!\u201d Trust me, I\u2019ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we\u2019re used to seeing things cool off a bit right after.&amp;nbsp; But the fact that Q1 sales have to be poor is a self-fulfilling prophecy\u2014and something that\u2019s fixable! In this week\u2019s podcast episode, I\u2019m going to be covering some of the reasons why people think Q1&amp;nbsp; sales should suck,&amp;nbsp; but also really talk about what are the things that you need to do to unlock consistent, year-round sales.&amp;nbsp; Let\u2019s talk about:&amp;nbsp; \u27a1\ufe0f Why you\u2019re only making money during two seasons (and how to fix it) \u27a1\ufe0f How to make cultural moments that trigger purchasing decisions for your&amp;nbsp; customer \u27a1\ufe0f Designing a selling cycle in Q1 \u27a1\ufe0f Optimizing your new product release timeframe And more! Here\u2019s the good news:&amp;nbsp; Most of my clients make money in Q1.&amp;nbsp; Your bills happen every month\u2014so should your sales! Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons\u2014which means you\u2019ll stand out in even the most saturated markets.&amp;nbsp; \u2728 FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth &amp;amp; Bring in More Product Sales without Changing Your Branding or Packaging \u2728 WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.&amp;nbsp; \u2728 CONNECT WITH MAUREEN: \ud83d\udda5&amp;nbsp; Website: Startward Consulting \ud83d\udcf7&amp;nbsp; Instagram: Follow Me On Instagram \ud83d\udcf7 Youtube: Subscribe To Youtube Channel ","author_name":"Build an Obsession Brand","author_url":"http:\/\/startwardconsulting.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/30044523\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/30044523"}