{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Clint Lawing: Be There When They Need You","description":"Today\u2019s customers have much more of a \u201cself-serve\u201d mindset in terms of how they prepare and educate themselves long before they talk to you. The Internet has shortened the sales cycle, but it hasn\u2019t removed the valuable role of the sales person. What customers want and need from you is transparency, honesty, and continued insight about their jobs and the right machines. What you need to figure out is how to harness the Internet so you show up when and where the customer is, providing what they\u2019re looking for without just \u201cshouting into the void.\u201d And don\u2019t overlook your own website! You may recognize this month\u2019s guest, Clint Lawing. He is a regular (and phenomenal) columnist in the IEDA \u201cIndependent\u201d publication \u2013 but his day job is associate vice president of digital performance at MediaOne. Clint emphasizes the fundamental importance of having a strategy with digital marketing and letting it guide you in your marketing decisions. Where do you need to show up online? What do your videos need to be like? How do you put together the words people will read \u2026 especially if you\u2019re better at talking than writing? These questions and more are answered in this month\u2019s conversation with a guy who knows his stuff and knows how to share it in plain English.   Visit MediaOne Website Visit IEDA Group Website IEDA Events Produced By: Social Chameleon ","author_name":"IEDA Podcast","author_url":"http:\/\/iedagroup.libsyn.com\/website","html":"