{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 158: Your Brand is Your Foundation","description":"&amp;nbsp; Standing out in a crowded industry, especially one that struggles with a poor reputation is an age old problem for business owners in the construction field. Building a brand is the foundation for growing your business into something that employees are proud to work for, and clients are proud to work with. Today, Natalie Harper joins the show to share her best tips for success when it comes to not only standing out - but standing up for something bigger. &amp;nbsp; Show highlights include: &amp;nbsp;   2:50&amp;nbsp; Natalie\u2019s start in PR and all about hockey   5:50 Getting started in marketing   8:50 Fundamentals of building a brand   11:25 How to build a foundation   14:11 Investing in knowing who you are early on   17:22 Like attracts like   21:14 Five C\u2019s   26:20 Identifying which communities are important   30:05 What have the best brands done well to be successful?   32:14 Is it what you build or how you build it?   34:30 Your personal brand vs. the company brand   42:20 What have you learned from working in the custom construction industry?   51:20 Appreciate each other and your partners   54:35 How to connect and what\u2019s coming up next?        You can learn more about Natalie at https:\/\/www.harperpr.com. Get inspired at alairmagazine.com.&amp;nbsp;   Social media: LinkedIn - https:\/\/www.linkedin.com\/in\/natalieharperpr\/ Instagram - https:\/\/www.instagram.com\/harper_pr\/ Facebook - https:\/\/www.facebook.com\/HarperPR\/     Or hit us through our Contact Page at https:\/\/buildernuggets.com and we\u2019ll make a personal introduction.&amp;nbsp;&amp;nbsp;   To get the most out of this podcast, head over to https:\/\/buildernuggets.com and join our active community of like-minded builders and remodelers. &amp;nbsp; ","author_name":"The Builder Nuggets Podcast","author_url":"https:\/\/www.buildernuggets.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/29702608\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/4bb9dd\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/166978913"}