{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 144. Deep Dive with Adam Driver - Demystifying SEO","description":"Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January\u2019s measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020. Adam set up Authentic comms in 2020, and describes his work as delivering in a \u2018channel neutral, sector agnostic\u2019 way, focusing on the audience(s) much like me! So we chat about a LOT of things including starting a business in a pandemic, measurement and evaluation and, of course, he provides us with a simple approach to getting started with SEO. So let\u2019s dive in! Links mentioned in this episode: Find out more about his SEOhhh\u2122\ufe0f and LinkedIn coaching at&amp;nbsp;ww.authenticcomms.co.uk. &amp;nbsp; Liked Listening today?&amp;nbsp; What to do next: Get my FREE roadmap&amp;nbsp;to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource:&amp;nbsp;Find out more here. Hire my expertise Whether that\u2019s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.&amp;nbsp; You can also work with me 1:1 as a trainer and mentor \u2013 emma@henbe.co.uk Work with me closely If you\u2019d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team. Leave me a&amp;nbsp;voicemail on my Speakpipe page&amp;nbsp;I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. ","author_name":"Communication Strategy That Works podcast","author_url":"http:\/\/communicationstrategythatworks.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/29528003\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/050400\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/166451468"}