{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"486 Jacob Zuppke: CEO of Whisker","description":"In this episode, Jacob Zuppke, CEO of Whisker, shares his journey and insights into building a successful brand in the cat industry. Whisker is the international leader in pet tech, known for its innovative products like the Litter-Robot and Feeder Robot. Jacob discusses the strategy for direct-to-consumer, emphasizing the importance of a blended approach and reaching customers through various channels. He also highlights the power of customer testimonials and engagement in building a strong brand. He encourages taking chances in advertising and staying true to the brand's voice and values while providing automated solutions for cat parents and creating a connected pet care experience. Listen now on this episode of #TheKaraGoldinShow. To learn more about Jacob Zuppke and Whisker: https:\/\/www.instagram.com\/jzuppke\/ https:\/\/www.linkedin.com\/in\/jacobzuppke\/ https:\/\/www.facebook.com\/LitterRobot\/ https:\/\/www.instagram.com\/thelitterrobot\/ https:\/\/www.youtube.com\/user\/TheLitterRobot https:\/\/twitter.com\/litter_robot https:\/\/www.litter-robot.com\/ Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com&amp;nbsp;or @KaraGoldin on all networks. Check out our website to view this episode\u2019s show notes:&amp;nbsp; https:\/\/karagoldin.com\/podcast\/486 ","author_name":"The Kara Goldin Show","author_url":"https:\/\/www.karagoldin.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/29510108\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/166409388"}