{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 81 | Are You \u201cTransforming\u201d Your Business in Name Only?","description":"\u201cFor me, the strange thing is companies are investing in transformation in all dimensions of their business, but barely in the one that has the biggest profit impact \u2013 pricing,\u201d says Sebastian Wrobel, cofounder and managing director of PricingWorks on today\u2019s episode. &amp;nbsp; Sebastian and host Barrett Thompson explore how smart B2B organizations include pricing transformation in their digital transformation journeys and have a frank discussion on what \u201ctransformation\u201d actually means. &amp;nbsp; \u201cIn some companies, what they call \u2018transformation\u2019 really isn't a transformation,\u201d says Barrett. \u201cIt's more like just a technology upgrade, something more like maintenance, and the bigger promise of transformation isn't really achieved\u2026They ought to be doing better things, not just the same practices embodied in a different tool set.\u201d &amp;nbsp; Find PricingWorks customer success stories here. &amp;nbsp; www.zilliant.com &amp;nbsp; ","author_name":"B2B Reimagined","author_url":"https:\/\/zilliant.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/29438573\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/29438573"}