{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#92: Conversion Content For eCommerce Brands Part 1","description":"Many of us lean heavily on organic marketing strategies to grow our business.  This can be a world-changing way to bring your business to new heights\u2014as long as you leverage it the right way.  Getting attention for your product is great. Getting sales is even better. In fact, that\u2019s the thing that really moves the needle.  So what DO you need to do to create content that ACTUALLY converts? In this week's podcast episode, we\u2019re going to talk about the three things you need to know to make content that gets conversion for your eCommerce brand.  We\u2019ll talk about how to: \ud83d\udc49Know your ideal customer inside and out: what problems are they going through right now? What is on their radar the most? \ud83d\udc49Understand the alternative solutions: if they\u2019re not buying your product, then what is your audience considering in its place? Can you point out the (unfortunate) repercussions of using their product instead of yours?  \ud83d\udc49Master the emotional benefits: what kind of stress is your customer slogging through now? Are they struggling with confidence, energy, or lack of connection? Your product leads to a transformation\u2014what impact will that transformation have on these other stressors in their lives?  These three things are the framework you need to make content that doesn\u2019t just look good\u2014it WORKS. \u2728 FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging \u2728 WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  \u2728 CONNECT WITH MAUREEN: \ud83d\udda5  Website: Startward Consulting \ud83d\udcf7  Instagram: Follow Me On Instagram \ud83d\udcf7 Youtube: Subscribe To Youtube Channel ","author_name":"Build an Obsession Brand","author_url":"http:\/\/startwardconsulting.com","html":"