{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Season 2 Episode 010 - Sell Out TikTok Launches with Katie @ Katharina Lou","description":"Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    KT Mildren launched \u2018Katharina Lou,\u2019 her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic.  KT shares her tips for pivoting, creating sell out launches, how to find the right influencers for your brand and how to get out of a negative cycle which so many founders face.   \ud83d\udcab Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss : The 80\/20 rule: 80% of your sales will come from 20% of your products so \u2018If it\u2019s ain\u2019t broke, then don\u2019t fix it.\u2019 If you have a best seller, relaunch it in different colour ways and styles, don\u2019t try to always reinvent the wheel.  The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you\u2019ve made the effort to come and see them.  The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle.    LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Katharina Lou's Instagram   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood \u2013 cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst \u2013 whilst you\u2019re there, don\u2019t forget you\u2019re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET\u2019S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself\u2026   ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"