{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 15: Building Block #4: How Branding Puts Wind at Your Back","description":"In building block #4 from You Need a Holistic Business, I'm talking about how branding (done right) puts a lot of wind at your back.&amp;nbsp; I also talk about what branding is NOT, particularly when it comes to small service-providing businesses. You don't need an iconic logo the way mega corporations do- If you're listening to this podcast you probably aren't thinking about opening up &quot;flagship&quot; stores, or buying a Superbowl ad, or generally &quot;dominating market share&quot; like an 8-figure company.&amp;nbsp; In our cases, branding is about the cohesive voice, vibe, and flow of how your business is presented in the world. In this episode, I go through each and walk you through how you can give yourself a brand refresh if you need one.&amp;nbsp; *You can get the updated building blocks PDF for free here: https:\/\/simpleprospering.com\/pae &amp;nbsp; ","author_name":"Simple Prospering","author_url":"http:\/\/www.simpleprospering.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/28874518\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/28874518"}