{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 164: Ian Brodie on Persuasion via Email and the Psychology of Conversion (Part 1)","description":"Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a &quot;test drive&quot; to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition.\nAlso, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy.\n\nFor pictures and the bonuses promised in this interview, go to: http:\/\/borntoinfluence.com\/IanBrodie","author_name":"Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!","author_url":"http:\/\/www.borntoinfluence.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/2886189\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/2886189"}