{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"125 The best business storytellers do these 3 things","description":"Almost every business coach on the planet will advise you to start telling stories. They\u2019ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create. Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult. That\u2019s mostly because you get conflicting advice from different mentors.  \u201cGo ahead and share,\u201d they\u2019ll say. \u201cFeeling uncomfortable? Get over it.\u201d Even more, your inbox is filled with emails from all kinds of marketers, each beginning with a story. It\u2019s so easy to decide, \u201cI\u2019m going to create a story like theirs.\u201d Even worse, you can decide, \u201cI have to stay away from storytelling. I could never tell a story like theirs.\u201d The truth is, business storytellers need a unique approach. You aren\u2019t trying to sell tickets to a movie. You want to sell your products and services.  The first thing a successful business storyteller does? They don\u2019t think of themselves as storytellers. They\u2019re business owners. They\u2019re marketing strategists.  In this podcast, I\u2019ll share 3 essential tips to use storytelling to build your brand and your business. We\u2019ll talk about\u2026 \u2026why you need to frame your stories as a business owner first   \u2026examples of stories that \u201cstick\u201d in a good and bad way (and why that\u2019s critical to your success) \u2026why some business owners wish they could take back their stories (and you can avoid having this happen to you)  This is the one podcast I\u2019m recommending for any entrepreneur who\u2019s decided to add storytelling to the marketing mix. It\u2019s delivered in my usual direct style and guaranteed to rub at least several business owners the wrong way.  RESOURCES & MENTIONS: FREE download:  Story Archetypes Strategic Intensive Consultation - Find the best way to use storytelling, given your archetype and your business.  Video course: Replace Story-telling with Story-selling - Affordable course (no coupon needed) Book: Grow your business one story at a time. Ebook on Amazon.  Book: Intuition for business and career decisions. Ebook on Amazon.  My website: CathyGoodwin.com Contact: http:\/\/CathyGoodwin.com\/contact ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"