{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Distinction with Differentiators (The \u2018M&amp;M\u2019 Episode) - EP137","description":"To win business with RFPs, you\u2019ve got to distinguish yourself from the competition in your response. But what if you don\u2019t know what your differentiators are? On this episode of The RFP Success Show, I share my M&amp;amp;M analogy for discovering what makes your company different and better than the rest. I discuss why it\u2019s challenging to identify the \u2018candy coating\u2019 in your own business and explain what question to ask clients and employees to uncover your differentiators. Listen in for insight on what to do if your business lacks a candy coating and learn how to take your business from simple peanut to delicious M&amp;amp;M in your proposal response! Key Takeaways &amp;nbsp; Why it\u2019s crucial to distinguish yourself from competitors in an RFP response What happens when you bore, overwhelm or confuse RFP evaluators The legend of how M&amp;amp;M\u2019s got their differentiator\u2014a candy coating Why it\u2019s challenging to identify the \u2018candy coating\u2019 in your own business Why I recommend getting outside counsel to help uncover your differentiators What question to ask employees and clients to discover your differentiators What to do if your company doesn\u2019t have a distinguishing candy coating&amp;nbsp; Connect with Lisa Lisa\u2019s Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Company on LinkedIn Subscribe on iTunes Email podcast@rfpsuccess.com Resources&amp;nbsp; Elaborating on RFP Response Answers: The \u2018Baked Potato\u2019 Episode on The RFP Success Show EP134 Get on the RFP Success Accelerator Waitlist Book a Call with the RFP Success Company Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek The RFP Success Book by Lisa Rehurek The RFP Success Institute ","author_name":"The RFP Success Show","author_url":"https:\/\/www.therfpsuccesscompany.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/28494797\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/163364783"}