{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#78: Leveraging Your Assets for Press Media Success with Katie Whatley","description":"In this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies and tactics that can help you harness the power of your existing assets to pique the interest of journalists and secure valuable press coverage. &amp;nbsp; We discuss how your existing resources can be your greatest allies in catching the attention of the press and which assets are inherently press-friendly. We also talk about storytelling and how to craft captivating narratives that resonate with both journalists and your target audience, how to get started with media outreach and how to measure the impact of your media efforts. &amp;nbsp; If you enjoyed this episode,&amp;nbsp;leave us a 5-star review&amp;nbsp;and&amp;nbsp;share the episode&amp;nbsp;with a colleague or friend &amp;nbsp; Find out more at: theeventscast.com\/podcast\/katie-whatley &amp;nbsp; Follow or send us a message On Instagram: www.instagram.com\/theeventscast On Linkedin: https:\/\/www.linkedin.com\/company\/the-events-cast\/ ","author_name":"The Events Cast","author_url":"https:\/\/theeventscast.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/28260836\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/162648770"}