{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Determining Buyer Persona  &amp; Important Startup Marketing Details- featuring Douglas Burdett","description":"In this episode, I interview Douglas Burdett who is the founder of Artillery Marketing. Douglas discusses the importance of &quot;zero'ing in&quot; on buyer persona along with the nuances &amp;amp; key differences of marketing B2B vs. B2C. -------------- For More Information, Visit the HUB of Startups \/ Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property: http:\/\/www.TechEmergence.com Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness: &amp;nbsp;http:\/\/www.SentientPotential.com ","author_name":"The AI in Business Podcast","author_url":"http:\/\/emerj.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/2809291\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/3a80a9\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/7126028"}