{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 59. Should You Use Your Name OR A Brand?","description":"To use your name OR not to? That is the question! I\u2019ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN\u2019T use their own names to build a brand. If you\u2019re stuck on what to name your business, are fearful about putting your own name out there, or aren\u2019t sure what is important to consider \u2013 then this episode is for you. I\u2019m going to help you to: - See the pros and cons of brand name vs personal name&amp;nbsp; - Share a real example of an industry experts with millions of followers who wished she\u2019d done it differently&amp;nbsp; - Help you to see WHY you\u2019re hesitant about your decision - And, give you my (road-tested) recommendation on the best approach&amp;nbsp; By the end of this episode you\u2019ll be confident that you can move forward in the most aligned AND commercially savvy way for you and your business. Guess what? You can also watch this episode on YouTube:&amp;nbsp;https:\/\/www.youtube.com\/@theprofitablewellnessexpert AND\u2026 If you\u2019re a wellness expert or health practitioner and you need help building a profitable business online\u2026&amp;nbsp; Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you\u2019ll learn: \u2796 An exact process for defining a profitable niche so that you stand out as a go-to wellness expert \u2796 How to move away from selling one-off appointments and reach consistent $5k months (it\u2019s simple!) \u2796 Creating a signature program that your ideal clients cannot say \u201cno\u201d to (meaning more impact and more freedom!) Get instant access now. &amp;nbsp; ","author_name":"The Profitable Wellness Expert","author_url":"http:\/\/theprofitablewellnessexpert.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/28077813\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/28077813"}