{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Approach MSP Marketing | Derek Marin","description":" When it comes to new MRR, every MSP will say they need more leads. They\u2019ll say, \u201cWhen we get the at bat, we usually win\u2026 but we need more at bats.\u201d While this might be true, it\u2019s usually not the whole story. When it comes to sales and marketing, there is a difference between a referral and a marketing lead. Just because you close a lot of referrals, doesn\u2019t mean you\u2019re going to close your marketing leads\u2026 so don\u2019t blame the marketing guy until you\u2019ve listened to this episode. Derek Marin is the Founder of Simple Selling, a Marketing Firm that can add between 6 & 13 new managed services agreements per year by generating warm pipeline, and consistently converting cold prospects into warm opportunities that close. Derek has been in marketing longer than you\u2019ve probably been in sales, spend nearly 4 years in Customer Success and Channel Partnerships at HubSpot, and even owned a Juice Bar in Costsa Rica. What??? Find him here: https:\/\/www.linkedin.com\/in\/marinderek\/ ","author_name":"Reclaiming Sales","author_url":"http:\/\/sites.libsyn.com\/486000\/site","html":"