{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Neale Martin, Part 2","description":"In last week's Part I episode with Neale Martin, branding and marketing consultant and CEO of Sublime Marketing, and author of &quot;Habit: The 95% of Behavior Marketers Ignore&quot;, we uncovered the basic foundations of HOW habits are formed and WHY they matter to marketers.\r\nToday, we're jumping into the functions of habit &amp;ndash; trust, lies, the business of behavioral marketing patterns &amp;ndash; and how YOU can take action to implement proven research into your brand strategy.\r\nIf you're listening, Tweet us with your reaction to this show at @BrandFever, using the hashtag #OnBranding.","author_name":"On Branding","author_url":"http:\/\/www.phase3mc.com\/on-branding\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/2798103\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/2798103"}