{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Flip Side of Customer Relationships","description":"In the B2B world, the relationship between the customer and the vendor, and more specifically, the vendor\u2019s salesperson, can be of utmost importance.  It doesn\u2019t take long in the business to understand that if the customer dislikes you, he is rarely going to see you.  And if he does know you and trust you, he is more likely to do business with you.  Creating positive business relationships with all of your customers and prospects is, then, a fundamental step in the path toward success for any B2B salesperson. Having said that, the existence of positive business relationships is one of the primary hindrances to success for the typical field salesperson.  I know that seems like a contradiction, but let\u2019s dissect how this works. The Excellence & Influence Course for Sales Managers ","author_name":"Practical Wisdom from Kahle Way Sales Systems","author_url":"http:\/\/kahlewaygrowthsystems.libsyn.com\/website","html":"