{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research","description":"When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires so they uncover deeper insights without becoming lengthy? Using neuroscience-based understandings of human behavior can help uncover non-superficial demand drivers and help researchers prioritize questionnaire design. We spoke with Hunter Thurman, founder of Alpha-Diver, a research and strategy company that taps into insights from neuroscience and psychology to uncover the deeper &quot;why&quot; behind consumer behavior. Through reviewing Alpha-Diver\u2019s \u2018The 9 Why\u2019s\u2019 model, which covers the 4 core sub-conscious drivers of consumer behavior, we can leverage these drivers to improve research design and get better, more accurate, and actionable insights.&quot; Conversations for Research Rockstars is produced by Research Rockstar Training &amp;amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. &amp;nbsp;***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http:\/\/www.researchrockstar.com\/ Facebook - https:\/\/www.facebook.com\/ResearchRockstarTraining Twitter - https:\/\/twitter.com\/ResearchRocks LinkedIn - https:\/\/www.linkedin.com\/company\/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com ","author_name":"Conversations for Research Rockstars","author_url":"http:\/\/www.researchrockstar.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/27704673\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/157720209"}