{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Investing In Your Business","description":":  \u201cSo, what do you think you can do for us?\u201d  The CEO had finally gotten to that question after a couple of hours of introduction to his company and their specific marketing problem.            They had a successful company, selling acoustic panels through architects for buildings that had a sound problem.  A year or so ago, they had developed a new product \u2013 a computer-operated sign board that allowed building managers to list events and meetings, and to easily change those as needed.  The product had taken a year to develop and the company had poured all its excess financial resources into it \u2013 a couple of hundred thousand dollars.  Now, they were having difficulty selling the product, and had no money to invest in a sales and marketing system.           I answered his question.  \u201cNothing.  I can\u2019t make something out of nothing.  If you have no money to invest in the system to sell this new product, I can\u2019t do anything for you.\u201d           Unfortunately, their situation is not unique.  ","author_name":"Practical Wisdom from Kahle Way Sales Systems","author_url":"http:\/\/kahlewaygrowthsystems.libsyn.com\/website","html":"