{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Build Your Dental Practice Brand With Joanna Scott","description":"What is your story? Have you clarified your \u201cwhy\u201d within your brand? My guest on this episode is Joanna Scott, who, together with her husband, manages Studio 8e8: Dentistry\u2019s Story-Driven Marketing Agency based in Columbus, Ohio. Joanna says, \u201cWe all have a unique story, and we\u2019re all on a mission to make the world a better place, especially as women.\u201d This episode will help bring clarity to you as a practice owner so you can effectively communicate your story with your patients as you market your practice! Simply put, story and connection build trust with patients. Joanna notes, \u201cDentistry is an inspiring profession \u2026 full of humans serving humans,\u201d and we all love and remember stories - especially those about people in our lives. Do your patients know your story? If not, now is the time to change this because we all have unique qualities that can connect us with the right patients for us. Joanna\u2019s company works to develop a custom digital presence for dentists so we can do a better job of telling patients who we really are. In this episode she shares information about what we should expect from our marketing agencies, the questions we should ask, and the importance of our websites and custom photography, video and more. Listen now to hear great tips and resources to showcase our stories, connect with our current and future patients, and establish trust with patients as we move forward with our practices! Highlights from this episode:  The importance of being motivated by the relationships around us Understanding that our teams are not our tribes and how that makes us better leaders What story-driven marketing is and how it can improve relationships between dentists and patients Stories are remembered so much more than facts Three common mistakes with marketing and ways to avoid these mistakes How to showcase brands and values  Resources and links mentioned:&amp;nbsp;  Joanna\u2019s Studio 8e8 website: S8E8.com Joanna\u2019s Instagram: @joannafscott  13 Questions To Ask Your Dental Marketing Company Guide To Story-Driven Marketing Client story: Dr. Gigi of Livingston Family Orthodontics in Livingston, NJ Watch Laura's podcasts on YouTube:&amp;nbsp; Love Your Practice! Laura\u2019s email: DrLauraMachDDS@gmail.com Laura\u2019s website: LoveYourPractice.net Laura\u2019s podcast: Love Your Practice! Laura\u2019s TikTok: https:\/\/www.tiktok.com\/@drlauramach Laura\u2019s Instagram: https:\/\/www.instagram.com\/drlauramachdds\/?hl=en  To get my FREE class Love Your Employees, text Loveyouremployees (all one word) to 6686 Laura\u2019s Facebook pages:  &amp;nbsp;&amp;nbsp;&amp;nbsp;Love Your Practice with Dr. Laura Mach &amp;nbsp;&amp;nbsp;&amp;nbsp;Love Your Practice&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp;Laura\u2019s personal page  Thank you so much for tuning in to this podcast! I would love it if you would share it with others and leave a review for others to see! ~ Laura &amp;nbsp; ","author_name":"Love Your Practice","author_url":"https:\/\/www.loveyourpractice.net\/podcasts\/love-your-practice","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/27148527\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/27148527"}