{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 110: Are you Creating or Consuming in Business? - Coaching Conversations","description":"EPISODE IN BRIEF In today\u2019s episode of Coaching Conversations, Nick and Chris break down the issues of \u201ccreating or consuming\u201d in business. Ask yourself, do you consume more than you create? And if so, is it a bad thing? Do you have everything from socials to podcasts on the go, that is, your own creations? Or are you forever scrolling socials, a voracious listener of e-books \u2013 a tireless consumer of podcasts? Perhaps\u2026 you are both!  This episode of Coaching Conversations will delve into why there\u2019s nothing wrong with balance\u2026. but \u201ccreation\u201d will entirely build dividends and opportunities for your business. Enjoy!  Time Code\/Show Notes  0.26 Intro: Nick and Chris talk about carbs and protein in the morning! 3.00  Socials, podcasts, you-tube channels, e-books\u2026 do you create? And if you\u2019re not creating\u2026  are you consuming\u2026 are you opening and reading the minute you wake up?  Are you consuming more than you create? OR are you doing both? 5.44  Nick declares that so much of society feels consumer based. And as much as you consume, you need to \u2018give back\u2019. Yin and yang. 7.30   Case study; Local Electrician joins Facebook Groups; a solution-based advice platform whereby he shares advice on social platforms.  Sending EDMs to share information on what\u2019s \u2018hot\u2019 right now with a small amount of sell. Gives away free sparky advice via Trade Shows and helps create futures by giving a percentage of profit to a charity organisation. Open yourself up to opportunity by GIVING BACK. 11.29  What are the benefits or dividends from \u201ccreating\u201d? Sharing knowledge is selfless. If you\u2019ve built knowledge over years and decades, pass it on! It builds AUTHORITY in your space! There\u2019s no downside to sharing your knowledge with genuine intent! Even if the job doesn\u2019t go to you, you are expanding your industry. There\u2019s enough meat on the bone for everyone.  15.45  Through \u201ccreating\u201d you\u2019re shoring up valid content against your brand. Bunnings do this brilliantly. Don\u2019t do things with an explicit goal to sell\u2026 Your act of kindness or info sharing will come back to you. You\u2019re cementing your reputation by serving the greater population with knowledge that costs nothing for you to give. 17.56   Do you have time to share your expertise, selflessly? There are many ways to do it; share two pieces of content; twice a week over 30 days. It will take 20 minutes tops. It\u2019s a slow build. 19.32  \u201cCreating\u201d is infinitely more valuable than consuming. Give without the necessity of receiving! Building a relationship with someone and creating \u2018connection credits\u2019 far outweighs the benefits of \u201cconsuming\u2019. 25.22  Create items of value and share them on LinkedIn. It\u2019s an easy start \u2013 but you must begin somewhere. Throwing a pebble into someone\u2019s pond will create a ripple. And then you throw them consistently. That\u2019s the trick! 26.15  Start creating. You have 20 minutes! That\u2019s all you need to begin 34.15  For more info on how Nick and Chris can help you start `creating\u2019 with just 20 minutes per day, reach out to ask@upcoach.com.au  EPISODE SUMMARY  Build your brand by giving back. By creating without expectation. Firstly, change your mindset. It\u2019s far more beneficial for your business to share knowledge. Secondly, you will create authority by sharing what you know with the wider population or industry. You may not win the job, but you\u2019re building connection credits. You\u2019re social proofing yourself and your business with a trail of goodwill.  This all contributes to help leverage your brand presence in the future. So, get \u201ccreating\u2019 and ease off the consumption. Solve someone\u2019s problem. Share content. You\u2019ve got a lot to give! The opportunities are yours! ","author_name":"The Upperlimits Show","author_url":"https:\/\/www.upcoach.com.au\/upcoach-podcast\/","html":"