{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"GS 201 - Customer Loyalty Reality Check","description":"Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they make multiple purchases. You often hear people talk about the &quot;lifetime value&quot; of a customer. When you end up keeping quality customers for a longer period of time, you generally end up with higher revenues and profits. Unfortunately, most businesses make a dangerous assumption when it comes to customer loyalty. Join Michael for a revealing look into how customer loyalty actually works. ","author_name":"Global Studio Marketing Podcast","author_url":"https:\/\/globalstudio.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/27131193\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/153921180"}