{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#127: Liz Wilcox makes your emails better.","description":"  Email is still the best way to market to your audience.&amp;nbsp; It builds familiarity, establishes authority and trust.&amp;nbsp; It can also be horribly misused and cause a lot of ill will when done wrong.&amp;nbsp; This week I talk to Liz Wilcox who teaches online business owners how to make email genuinely effective.&amp;nbsp; Liz shares how to build a great welcome series.&amp;nbsp; Explains why we should stop using the word \u201ccopy\u201d and shows me that I\u2019ve been making email much too complicated.&amp;nbsp; This talk was a big help to me and I hope it saves you as much time as it\u2019s saving me.  &amp;nbsp;   Timestamps:   01:36- A strange background   04:54- Lose the word \u2018Copy\u201d   14:10- It\u2019s a newsletter not a novel   24:06- Repeating yourself   39:44- The biggest mistakes people make with email   41:55- Outsourcing your emails   46:20- Getting people to reply  &amp;nbsp;   Want to contact Liz?&amp;nbsp; Visit her site:  https:\/\/lizwilcox.com\/   Instagram:  https:\/\/www.instagram.com\/thelizwilcox\/   Facebook:  https:\/\/www.facebook.com\/The-Liz-Wilcox-103239837942432  &amp;nbsp;   If you need help with your small business or agency contact the Reynolds Online Agency:  http:\/\/www.reynoldsobm.com   Join Kellys\u2019 facebook community here:  https:\/\/www.facebook.com\/reynoldsobm\/   To get on the waiting list for Kelly\u2019s group coaching program click here:  http:\/\/www.reynoldsobm.com\/gyat ","author_name":"The Get Your Act Together Podcast","author_url":"https:\/\/reynoldsobm.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26917941\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/26917941"}