{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#50: How To Build B2B Technology Brands That Shine","description":"In this episode, B2B International\u2019s Head of Growth, Nick Hague, is joined by LinkedIn\u2019s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn\u2019s 8th Annual Technology Buying Report, Brand to Buyer. Read the full Brand to Buyer report -  https:\/\/business.linkedin.com\/marketing-solutions\/success\/tech-buyer-research-report Learn more about the 95\/5 rule discussed in today\u2019s episode -  https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute\/b2b-research\/trends\/95-5-rule ","author_name":"B2B Insights Podcast","author_url":"http:\/\/b2binsights.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26870292\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/152182917"}