{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Live from RECHARGE! Missing Audiences and Legitimate Interest Communications","description":" What if you could double the number of people your organisation was able to meaningfully engage with? What if you could do it easily and quickly - without spending any money? &amp;nbsp;   Join Anna Walsh, Director of Theatre Forum, Aoife Demel from Mermaid Arts Centre, Marie Claire Cowley, from An T\u00e1in Arts and Ticketsolve\u2019s Aoileann N\u00ed Riain as they discuss how legitimate interest can be used to re-engage with customers.   Originally a discussion presented at Recharge, the panel talks through how they worked through legitimate interest, balancing tests, and more using a step-by-step process and templates. &amp;nbsp;   You\u2019ll hear how Mermaid and An T\u00e1in identified the best customer segment to target and, using legitimate interest, refreshed communications with that segment, to encourage customers to return. &amp;nbsp;   Ticketsolve\u2019s Aoileann N\u00ed Riain also explains how quickly and easily legitmate interest can be set up with Ticketsolve.   ----------------------------------------   THE ARTS AND EVERYTHING IN BETWEEN PODCAST   Investigate new ideas and learn from your arts, culture and heritage peers! Every couple of weeks join Ticketsolve as we interview arts industry experts to get their take on the biggest issues facing the arts and culture world today. You\u2019ll get ideas to try and practical tips, plus hear from arts and culture managers working in every role from marketing to management - and every area - from theatres and music venues to festivals, museums, heritage sites and more.   ----------------------------------------   GOT A GREAT TOPIC OR STORY TO SHARE?   Got a great topic for the podcast? Want to share your story with the arts and culture industry? Get in touch! podcast@ticketsolve.com   ----------------------------------------   RESOURCES   A big thank you to Anna Walsh, Director of Theatre Forum, Aoife Demel from Mermaid Arts Centre, and Mary Claire Cowley, from An T\u00e1in Arts for sharing their insights, and a special thank you to Indigo and their work on Missing Audiences Survey Ireland. For more information check out:   https:\/\/www.antain.ie\/   https:\/\/www.mermaidartscentre.ie\/   https:\/\/theatreforum.ie\/forum-notice\/24-august-marketing-forum\/   https:\/\/vimeo.com\/740684609   https:\/\/www.indigo-ltd.com\/research-programmes\/missing-audiences-ireland-survey   https:\/\/www.culturehive.co.uk\/resources\/research-missing-audiences\/   ----------------------------------------   GET MORE INSIGHT AND SHARE THE KNOWLEDGE!   Facebook - www.facebook.com\/Ticketsolving   Twitter - twitter.com\/ticketsolvers   LinkedIn - www.linkedin.com\/company\/ticketsolve   Instagram - www.instagram.com\/ticketsolve\/  ","author_name":"The Arts and Everything In Between","author_url":"https:\/\/www.ticketsolve.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26841021\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ed29a6\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/152004999"}