{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 087- Margaret Johnson on Creating Super Bowl Ads","description":"In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P\u2019s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It\u2019s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency\u2019s Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency\u2019s first Chief Creative Officer. Under her leadership, GS&P was named the \u201cMost Innovative Advertising Agency\u201d and the 36th \u201cMost Innovative Company\u201d in the world by Fast Company in 2021, \u201cAgency of the Year\u201d by Campaign and Forbes with Ad Age picking the agency as a runner-up to \u201cAgency of the Year\u201d in 2019 and 2020. In 2021 Ad Age crowned Margaret \u201cChief Creative Officer of the Year\u201d and Campaign named Margaret \u201cCreative Person of the Year.\u201d Over the years, she has been recognized as one of the industry\u2019s top chief creative officers by Forbes, Business Insider, Adweek and The Drum. Margaret serves on the board of the One Show, was a founding member of the 3% conference and co-founded non-profit Daughters of the Evolution with her daughter, Vivian, who was nine years-old at the time. In 2019, the non-profit created Lessons in HerStory, an app that was launched at SXSW and uses augmented reality to celebrate stories of women typically omitted from history textbooks. Over the past year, the app won every coveted creative award, including Gold Cannes Lions and the prestigious White Pencil at D&AD. About GS&P: We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.   Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients\u2019 businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results. ","author_name":"Workbook Radio","author_url":"http:\/\/workbookradio.libsyn.com\/website","html":"