{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Finding Your Focus with Tuesday Brooks","description":"Brian chats with Tuesday P. Brooks, a business owner, educator, trusted tax and accounting advisor, and U.S. veteran. Her company, AJOY, champions profitability for women-led micro and small businesses. On the episode, Tuesday shares the power of being open to suggestions and how following where you\u2019re led can lead to some incredible outcomes. She also breaks down how prioritizing profitability can help entrepreneurs better support their mission and create impact. Episode Highlights Revenue is a primary focus for mission-driven businesses. Tuesday describes a mission-driven business as one in which the people running it understand that revenue and sales have to be a key focus. If you\u2019re running a business with a good cause that doesn\u2019t make any money, then you\u2019re essentially volunteering. \u201cThe only way you can support your mission is if you have the resources to do it,\u201d Tuesday said. \u201cAnd resources mean money.\u201d The need for revenue to support a mission is particularly impactful for Tuesday as her company AJOY teaches financial fluency to business owners. The company specializes in helping womxn-led businesses achieve profitability through three tiers of support: bookkeeping, cash management, and tax strategy. \u201cIf they're employing all of these things, they have no choice to but to be profitable,\u201d she said. You can\u2019t grow if nobody knows what you do. Before AJOY existed as a financial management firm, Tuesday used the brand name to provide a wide variety of business services to clients. The problem was that the company didn\u2019t grow because nobody quite knew what she did. \u201cIf during that time you were to ask 10 people, \u2018What does Tuesday do?,\u2019 you would have gotten 10 different answers because I was capable of doing a lot of things,\u201d she said. Then, in 2009, she decided to focus on accounting and tax for small businesses. Once she claimed her niche, the business started to grow because people became very aware of her services and did not come to her for anything else. \u201cI have not wavered from what we do, and how we do it has only gotten better,\u201d she said. \u201cPeople started to understand they could rely on us.\u201d Follow where you\u2019re led. Before leaning into running a financial management firm for womxn-led businesses, Tuesday had a winding career path. She got her Master\u2019s in Education based on a friend's suggestion and her Business Degree in Media Management because her Mom saw a flier for a program. She also discovered her niche because her mentor and business coach suggested she go to a boot camp. Her experiences have led her to espouse the power of being able to follow. \u201cEverybody talks about leadership, but there\u2019s also power in being open to suggestions and doing things,\u201d she said. \u201cIt led to so many wonderful experiences that brought me to where I am now, and it\u2019s how we\u2019re able to support our business because I tapped into so many industries.\u201d Resources + Links AJOY: Website, LinkedIn, Twitter, Instagram, Facebook, YouTube Tuesday\u2019s Social Media: Website, LinkedIn, Instagram Brian\u2019s Social Media: Twitter, Instagram, Facebook About Brian and the Mission Driven Business Podcast Brian Thompson, JD\/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too. ","author_name":"Mission Driven Business","author_url":"https:\/\/btfinancial.com\/podcast","html":"