{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 199 - Your brand isn't just a logo","description":"We sat down with Ben &amp;amp; Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image? https:\/\/instagram.com\/matter_marketing This week's topics: 1. From 9-5 to an online business 11:51 2. Create community with vulnerability 26:45 3. Don't mistake branding for marketing 50:54 4. Treat your business like your training 1:07:31 5. Provide value, the leads will come 1:20:00 Check out Standout PT &amp;amp; our mentorship: https:\/\/stcfitlearning.com\/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! ","author_name":"Beyond The Gym Floor","author_url":"https:\/\/stcfit.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26627346\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/150646758"}