{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#123: Kristina Pierce- What to Do Before You Pay For Ads","description":"Ads!  The average American sees between 4000 and 10,000 every day.  Most of them are junk.  Some of them work.  Marketing isn\u2019t black magic, it\u2019s a process you can be better or worse executing.  Today I talk to Kristina  Pierce who, for 25 years has been crafting, buying, and monitoring ads across a wide variety of media.  From her HQ in upstate New York, Kristina now runs Pierce Media, an ad agency specializing in social media ads for service based businesses.   Kristina knows a tremendous amount about advertising and happily shares with me details about strategy, the math of advertising, and deep geek stuff about the platforms.  Don\u2019t just listen to this, bring a pencil.   Timestamps: 02:03- The conversation that happens before you buy ads. 07:20- People make decisions in a certain way. 12:42- Get yourself some specialists. 22:29- Testing Your offer 34:45- Vanity metrics 40:20- Pinterest, Bing & other useful forgotten platforms   Want more from Kristina?  Visit her site or on social media: Website: www.kpiercemedia.com FB: www.facebook.com\/kpiercemedia IG: www.instagram.com\/piercemedia Linked: www.linkedin.com\/in\/kristinapiercemedia   If you need help with your small business or agency contact the Reynolds Online Agency: http:\/\/www.reynoldsobm.com Join Kellys\u2019 facebook community here: https:\/\/www.facebook.com\/reynoldsobm\/ To get on the waiting list for Kelly\u2019s group coaching program click here: http:\/\/www\/reynoldsobm.com\/gyat   ","author_name":"The Get Your Act Together Podcast","author_url":"https:\/\/reynoldsobm.com\/podcast\/","html":"