{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"DC165 Interview: Matt Ranta on Improving UX for E-Commerce","description":"Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter. 03:47 The importance of proofreading marketing email messages. 08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO. 17:06 Test a website with browsers besides Chrome, which not everyone will use. 22:00 Competitive intelligence tools and keywords 25:30 The useful website evaluation optimization tool https:\/\/pagespeed.web.dev\/ 28:20 In 2023 people are still not labeling images with alt tags 30:20 Allowing content to be buried deep because of not using pagination properly on web pages 35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and\/or a website that is a link farm 40:22 Do not hide the search bar on the home page or other pages.&amp;nbsp; Make sure to read Matt's excellent article 10 Opportunities for Improving Your Digital Performance. ","author_name":"Design Critique: Products for People","author_url":"http:\/\/www.designcritique.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26570424\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/26570424"}