{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"They Ask You Answer","description":"Our Key Takeaways from \u201cThey Ask You Answer\u201d by Marcus Sheridan This book makes our Top 10 list because the concepts and ideas have the potential to help someone grow their business significantly.  That\u2019s not an exaggeration or a claim we take lightly.  The book also shows us how the lead generating impact of marketing can be more effective than hiring a salesperson or multiple salespeople.  Many businesses\u2019 sales processes aren\u2019t consistent with the way people buy.  It often ends up with you chasing your customers while they\u2019re running away.  What if you could change that.  This book helps you do that.  Here are some of our highlights.  But don\u2019t take our word for it.  Go out and get the book yourself and then connect with us on Twitter and let us know what you thought of it.  Let\u2019s dive into our highlights from They Ask You Answer by Marcus Sheridan Think like a customer not a business owner. They way your customers buy is different than the way you market your business.  Most of us research before we buy. This is especially true if it\u2019s a high-ticket item or a significant purchase.  The book tells us that 70% of the decision to purchase is already made before someone reaches out to you to start the sales process. A single content marketing manager is equal to (or maybe better) than 3 full time salespeople who are out trying to generate leads.  \u00b7        Make sure the information people are researching about your product or service is on your website \u00b7        Use different formats like text, video, audio etc \u00b7        Use this information in all your marketing efforts \u00b7        Make this information part of your sales process too Learning from Marcus Sheridan\u2019s story Marcus Sheridan was the owner of River Pools and Spas. Business was not good even though he worked really hard at it.  He was on the verge of declaring bankruptcy and his personal life was difficult.  The story has a happy ending though and he was able to turn the business around and is now one of the top businesses in his industry in the US.  He started to create content that let people do all their research on their own, starting with helping people understand pricing for his products.  People found his company when they were doing their research and when it came time to purchase, they went back to the company who helped them answer all their questions. The Big 5 Topics They Ask You Answer recommends that you focus your content on 5 content subjects.  These seem to be the most pressing for people researching.  If you focus on these topics you\u2019re more likely to generate traffic which should result in conversions, leads, and sales. \u00b7        Pricing and costs: don\u2019t hide how much something costs for the buyer \u00b7        Problems: what are the problems people will encounter \u00b7        Versus and comparisons: how you compare to competitors or other options \u00b7        Reviews: how do others evaluate what you\u2019re selling \u00b7        Best in class: help customers understand what is leading your industry Find your Niche This isn\u2019t really talked about in the book, but in our experience, creating this kind of content for a very specific niche can help amplify the effect.  Creating content for a highly specific target audience really adds a lot of value for that customer and they will value what you\u2019re sharing.    This book takes the conversation beyond just asking \u201cwhat are they thinking\u201d to asking \u201cwhat are they searching, asking, feeling, and fearing.\u201d  This can take you to the next level.  Check out They Ask You Answer by Marcus Sheridan for a deeper dive into his content marketing philosophy.  ","author_name":"99Kitab | \u0669\u0669\u0643\u062a\u0627\u0628","author_url":"https:\/\/www.99kitab.com","html":"